Working backward from an event or project vision is key. Cast the line as far as it can go, and determine how you’d like your audience to experience the end product. (Who, exactly is your audience?) At every encounter, how will they best receive your message (visually, audibly, interactively)?

Next, what will it take to deliver upon that experience? Sourcing those elements is the first step to not only creating your work streams and identifying roles/responsibilities, it’s key to determine what it will take financially to make it happen - and how best to fund it (sponsorships, co-op, leveraging partners, etc.) ZEC has extensive experience in this arena, and can better serve your project by being involved at its foundation.

It’s natural to want to jump straight from an event/project vision into operations and logistics. Even if this endeavor is being funded internally, establishing where specifically those funds are being pulled from, and which internal partners need to be involved, is imperative.

Projects being funded by leveraging partnerships (sponsors, vendors, co-op funding) require real research (sourcing) into all areas of the program, and a final budget figure whereby sponsorship/partnership opportunities can be created. These are done through sponsored/partnered prospectuses (detailing of opportunities and benefits) and contracts. Selling sponsorship, fulfillment/tracking of the agreed upon benefits, and collection are all part of this program segment, and something ZEC finds unbelievably satisfying.

By now the project/event vision, audience, cost, and manner of funding have been established. Let’s stitch it all together!

A solid project/event is only as good as its plan. Key stakeholders with properly defined roles/responsibilities, and the number of fluid, organized (yet complex) documents are all part of a winning plan.

Partnering with ZEC on this leg of your project journey is key to your success, and the best use of your time.

GAME TIME! Onsite (or back-end) activation for any project/event can be the most rewarding piece… with the right players in place.

By this point, the plan has been laid and troubleshooting is on the menu. To partner with ZEC means to have experts with the project’s history at your fingertips to both honor the plan/objectives, while troubleshooting any onsite obstacle(s).

At any level of activation, ZEC can provide expert support in this area.